Junya Iida is a designer with an electronic engineering background. After working as an R&D engineer for several years at a semiconductor company in Japan, he changed the course of his life to pursue the field of design. He graduated from Central Saint Martins College of Art and Design with a First Class Honours Degree in BA Graphic Design in 2017. He is interested in creating a new way of expression and communication that provide us with a new perspective. He tries to design something that can be a trigger for people’s imagination rather than to design something that describes everything, looking for the balance between art and design.